2016

Client: Controle Alt Delete

Focus: Creative Direction, Concept, Design, Strategy

Pick a side! This campaign encourages you to take on an opinion when it comes to ethnic profiling by police. Those that wanted to make a change could invest in developing an app via crowdfunding. Eventually, it successfully raised more than 25k. The funds were used to develop an app that informs people about their rights and registers complaints.

Furthermore, this campaign got Dutch national attention and started a widespread public debate.